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How Technology Can Improve Business to Customer Relationships


Posted on September 29th, 2017

The rapid advancement of technology in the past decade has made it easier than it ever has been before to keep in contact with those around you. The business world is absolutely no exception to this rule. The ability that modern technology has given us to have a much greater control over our business ventures while also enabling us to keep in constant contact with customers at all times cannot be ignored. This is to the extent that you will be seriously hurting your chances of maintaining an effective enterprise if you do not take full advantage of the tech available to you. With that said, then, here are a few ways in which technology can seriously benefit your business to customer relations.

Dedicated Software and Tools

There are a number of apps and programs on the market dedicated to making the business-customer relationship as effective as it can possibly be. For large organizations running ERP systems, products such as SAP eCommerce can streamline the entire process, and put the best face forward for your business so that the customer feels both more connected to and more appreciated by you. Providing an experience that feels personalized is of utmost importance, and making use of the incredibly wide range of technology available to you will benefit both your business and your customers in the long-term.

Ease of Access

We are essentially plugged in to the internet 24/7- we never truly leave. Studies have time and time again attested to the fact that an inordinate amount of our time is spent there. As a result of this, it has been made much easier for potential customers to access information about your business and at their own convenience from whatever connected device they choose; but this can also serve as a detriment to you, as a customer will be much more likely to become frustrated if the information they are seeking isn’t quickly and readily available. Ensure that all the contact details about your business are available online, can be easily navigated to, and that the web page itself is professionally done. In most cases, we see that customers visit a business’ website to initially gain more information about it, so your webpage will often serve as the initial port-of-call for your potential customers-their first impression of your business-so you want to do everything in your power to make sure it is a good one.

Accessibility and Reliability

But just as your customers have constant easy access to the internet, so too do you as a business-owner. And you should be taking advantage of this fact at every opportunity. The advance of portable computers, but especially tablets and smartphones, means that you and your employees can be in contact with your customers, and see what they are saying at all times. You can be receiving feedback and addressing any problems your customers may have throughout the day and maintain a much quicker response rate than you would without the help of technology.