How Senses Scaled to $3.5M in Web Revenue with Great Apps

When Senses — one of the first sexual wellness apps for women, men, and couples — partnered with Braavo Growth Ventures (now Great Apps), their goal was clear: expand globally and build a profitable web2app funnel that could scale fast.

In just six months, our end-to-end growth system generated 35,000 new web subscribers, $3.5M in revenue, and a 2x ROI — all while increasing subscriber LTV by 40%.

The Challenge

Web2app growth is notoriously difficult: managing creatives, funnels, pricing, and localization while maintaining profitability. Senses needed a scalable solution to acquire high-value users without draining internal resources.

The Solution

We applied our Web2App Playbook, powered by Braavo’s BI and automation systems:

• Creative Production — 10,000+ static, video, AI, and UGC ads built to convert across global audiences.

• Funnel Development — 100+ unique web funnels customized for different demographics and languages.

• UA Management — Campaigns optimized across Meta, TikTok, and X, targeting users aged 18–55 worldwide.

• Monetization Strategy — Dynamic pricing, localization, and refund-handling systems to maximize profit.

• Performance Analysis — Competitive funnel benchmarking and real-time iteration to maintain LTV.

The Results

Our data-driven strategy unlocked massive, sustainable growth:

• +40% increase in subscriber LTV

• $3.5M web revenue generated

• 2x predicted ROI

• 35K new web subscribers

• 15+ localized experiences tested

By combining deep creative testing with intelligent automation, Senses turned the web2app challenge into a repeatable, global growth engine.

The Takeaway: At Great Apps, we don’t just run web funnels — we build profitable subscriber acquisition at scale.

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