This story was first published on Business of Apps.

Web-to-app — the strategy powering growth across subscription apps — has become one of the most effective yet complex levers in mobile marketing. Turning a click into a paying subscriber requires far more than funnels or creatives; it demands precise targeting, pricing, messaging, billing, retention systems, and predictive analytics that maximise ROI.

Every app wants to win on the web, but few can do it alone.

That’s the gap Great Apps aims to fill. After two years building its playbook behind dozens of top-performing apps, Braavo Capital has spun out Great Apps, a full-stack growth engine that helps app companies instantly activate and scale profitable web-to-app acquisition. Great Apps acts as an end-to-end growth partner, taking brands from their first paying web subscriber to a multimillion-dollar acquisition engine, without the technical lift or resource strain. Braavo also finances user acquisition budgets, offering a unique advantage to qualified partners.

For startups, Great Apps provides a fast and confident path to launching on the web. For mature app businesses, it becomes a powerful accelerator, adding capital, creative innovation, and experimentation to push past growth plateaus.

Case study: Senses goes from plateau to $3.5M in 6 months

Senses, a health and fitness app, struggled to scale its existing web strategy. After deploying Great Apps’ full web2app stack — funnel development, creative production, pricing tests, billing infrastructure, and predictive analytics — the results were immediate:

• $3.5M in new web revenue

• 35,000 new web subscribers

• 2X ROI on ad campaigns

• 40% lift in LTV driven by improved retention

Great Apps helped the brand expand into new audiences, languages, and global markets, transforming Senses into a high-performing web acquisition engine.

A full-stack growth engine

“Succeeding in web-to-app isn’t just about having good funnels — it’s about running an entire growth machine,” said Mark Loranger, CEO of Braavo Capital. “Great Apps brings systems, capital, and creative intelligence previously available only to top publishers and makes them accessible to every subscription app.”

Great Apps delivers the full web2app stack, customized for each client:

• Paid acquisition

• Creative development and iteration

• Web funnel design

• Billing and subscription infrastructure

• Upsell and cross-sell strategies

• Customer support

• Proprietary LTV

• ROI analytics

Its API connects web subscribers directly to the app for seamless onboarding, while its creative intelligence engine identifies top-performing messaging and pricing across thousands of campaigns. App partners can also track performance in a real-time dashboard covering conversion funnels, pricing tests, and profitability.

Backed by $20 million and built to scale

Incubated within Braavo Growth Ventures, Great Apps grew to 40+ customers and quadrupled revenue over the past year. Now, with its official spin-off, Braavo has committed $20M in UA financing to help scale the platform and drive profitable growth for new partners.

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